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City of Chicago endorses NASCAR race for 3-year stretch beginning in 2023

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Vince Carbonneau
July 8, 2022  (8:50)
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The city has agreed to let NASCAR hold a race through Chicago's streets, according to a new report.

The city has not yet come to an official agreement with NASCAR for the race, but it has endorsed the plan and a partnership is expected to be announced soon, according to The Athletic's Jordan Bianchi.

«Chicago is incredibly enthusiastic about the opportunity to serve as host of the 2023, 2024 and 2025 NASCAR Chicago Street Course events, and we stand ready to welcome NASCAR fans to our world class city»

» The city records aficionado behind the anonymous Chicago Bars Twitter account does some extended back-of-the-envelope work, estimating over $38 million in economic impact, including: «The downstate NASCAR race in June sold out 57,000 tickets and the Enjoy Illinois-Illinois Office of Tourism that sponsored it estimated a $60,000,000 economic impact Hospitality industry-standard figure 1 hotel room night per attendee. 57k attendees = 57,000 room nights The industry estimated spend in 2020 for wining and dining and sightseeing by event attendees in Chicago are about $210 PER DAY Let's be super fair here (or snobbish) and assume NASCAR fans will spend only $150 per person per day. That's $25.7M in race-related spending And of course the tickets Let's assume Chicago can get at least LA NASCAR prices of $65 per adult. But I'll knock that down to $50 because there will surely be kids-priced tickets in the mix. So 57,000 tickets at average that's $2.8 million.»

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