Reebok Enlists Justin Fields as Their New Brand Representative to Redefine the Sporting Landscape
Chicago Bears' quarterback Justin Fields has inked an extensive partnership agreement with Reebok, as unveiled by the brand recently. Under this agreement, Fields will take center stage in Reebok's forthcoming digital and social media promotions, and he's set to be the ambassador for the brand's new FloatZig 1 running shoe, slated for a release next spring.
This partnership signifies a significant stride for Reebok in reclaiming its prominence within the realm of professional sports. Back in the 1990s, Reebok was a household name, aligning itself with sports giants like Allen Iverson and Shaquille O'Neal. However, the spotlight on the brand dimmed over time, with giants like Nike and Adidas taking the lead. By collaborating with the ascending NFL sensation, Fields, Reebok aims to regain its influential position in the sporting world. Reebok CEO Todd Krinsky expressed his enthusiasm, stating, «Bringing Justin into the Reebok fold marks the dawn of an exciting new chapter.»
Reflecting on the collaboration, Fields acknowledged Reebok's "rich heritage" in sports, saying, «Reebok has not only collaborated with legends like Allen Iverson and Shaq, setting the pace in sports during the '90s, but it also holds the dynamism to redefine the future trajectory of sports. Teaming up with Reebok and being at the forefront of this upcoming wave is something I'm genuinely thrilled about.»
| POLL | ||
7 SEPTEMBRE | 27 ANSWERS Reebok Enlists Justin Fields as Their New Brand Representative to Redefine the Sporting Landscape Is Justin Fields a top 10 QB in the NFL? | ||
| Yes | 16 | 59.3 % |
| No | 11 | 40.7 % |
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