REPORT: FOX has exhausted all its commercial slots for Super Bowl 57, even with a 30-second advertisement priced at $6-7 million.
The network giant, FOX, has successfully sold out its advertising inventory for Super Bowl 57, despite the hefty price tag of a 30-second commercial. According to Dade Hayes of Deadline, these commercials are commanding over $7 million for a mere 30 seconds of airtime, with an average pricing ranging between $6 million and $7 million.
Super Bowl 57 will witness the Kansas City Chiefs and the Philadelphia Eagles, who secured the top positions in their respective conferences, compete for the championship title. The Eagles aim to secure their second Super Bowl win in six years, while the Chiefs aim to establish their dynasty by winning their second Lombardi Trophy in four years.
The Super Bowl not only provides a platform for the teams to showcase their skills, but also offers TV networks a lucrative opportunity to generate millions of dollars from in-game commercials. Vivvix, a tracker of ad spending, reports that NBC's broadcast of Super Bowl LVI in 2022 generated almost $578.4 million from in-game commercials alone, a substantial increase of $143.8 million compared to 2021. The total ad revenue, which includes pre-game and post-game commercials, amounted to $636 million last year, surpassing the previous year's telecast by over $100 million.
In thriving economies, the Super Bowl can significantly enhance a TV network's ad revenue. On the other hand, during times of financial instability, the game's commercials can provide a cushion for networks as advertisers cut back on spending.
In the fall of 2021, 18 months prior to game time, FOX's ad-sales team announced its readiness to start the sales process for Super Bowl LVII. At the time, NBC had not yet started its sales process for the 2022 game, and Fox's sports ad-sales chief, Seth Winter, declared a minimum price of $6 million for a 30-second spot. The network received robust interest, with most of its Super Bowl inventory being sold during the spring and summer of 2022. However, the sales process was not without its challenges.
