Steelers' Heinz Field now has a new, horrible name...
Heinz Field is no more. Just over two decades after opening its doors alongside the Ohio River, the Steelers' longtime home will be renamed Acrisure Stadium starting in 2022, according to 93.7 The Fan.
The name change could be officially announced early this week, per Andrew Filipponi. The transition is likely to include significant updates in and around the stadium, considering there are currently giant Heinz Ketchup bottles displayed near the Steelers' most enormous video scoreboard.
"We are excited to partner with Acrisure for the naming rights to our stadium," said Steelers President Art Rooney II. "Acrisure provided us with an opportunity to ensure our stadium continues to be a valuable asset for our fans and keep up with the market value of NFL stadiums. We are very appreciative to partner with Greg Williams and his company, and we look forward to a long, beneficial relationship for years to come."
"The Pittsburgh Steelers are an institution in American sports and a globally recognized brand. Partnering with the Steelers is the opportunity of a lifetime and a tremendous honor," said Greg Williams, Acrisure Co-Founder, Chairman and CEO. "Through Acrisure Stadium, we will increase awareness of the extraordinary advantage Acrisure brings our clients while conveying our strong sense of community. Relatedly, we are eager to invest in the Pittsburgh community and the broader region as we chart our course to an unforgettable first season. This relationship embodies and aligns two organizations with high standards and is determined to achieve great things."
What Acrisure is is harder to answer than one might expect. The verbiage on its website touts the company as "a global network of over 8,500 Partners, Executive and Home Office leaders, all dedicated to helping transform the customer experience and driving limitless growth in the financial services industry."
According to Reuters, the company was founded in 2005 and "offers financial, cyber as well as asset and wealth management services to its customers in insurance, reinsurance and real estate services."
The nebulousness of its services is certainly a far cry from Heinz, which made ketchup among other condiments. That aspect of it also might take some getting used to.
