In celebration of Giving Tuesday, the Los Angeles Rams announced today a special effort encouraging Season Ticket Members and Suite Owners not planning to attend the Rams vs. Denver Broncos game on December 25 to donate their tickets to a deserving non-profit organization here in Los Angeles.
That's right, the Rams fear a largely empty stadium for the game that will be televised by CBS. In order to minimize the number of vacant seats on Christmas Day, the Rams are trying to get season-ticket holders who would stay home to give the tickets to someone who would happily go.
Indeed, via Ben Fischer of Sports Business Journal, the Rams want those tickets to be donated to one of 28 eligible charities. Those who make the donation will be eligible to win prizes from various Rams' sponsors.
What makes matters worse is typically Rams/Chargers games are filled up with opposing fans. However, with the Denver Broncos being even worse than the Rams, why would any Broncos fan even want to spend Christmas watching them?