They pull some insane TV ratings.
NBC rolled out the red carpet for their first Sunday Night Football on NBC of the season by showcasing Tom Brady and the Tampa Bay Buccaneers against the Dallas Cowboys. And the ratings show that they made the right call.
Per NFL insider Dov Kleiman, Sunday Night Football had its largest audience for an opening game since 2015. Indeed, they had an insane 25 million viewers tuned in to see the Buccaneers defeat the Cowboys:
The Tampa Bay Buccaneers defeated the Cowboys by a score of 19-3 in Week 1 on Sunday Night Football, earning Todd Bowles his first win as head coach in Tampa Bay.