This prediction comes from Zeta Global, a data company that meticulously tracked NFL ratings throughout 2023. Their findings revealed a seven percent increase in ratings after Taylor Swift attended her first Chiefs game. With the Chiefs returning to the Super Bowl this year and Swift planning to make an appearance, Zeta Global foresees that the upcoming showdown against the San Francisco 49ers will attract a larger audience than ever before.
David Steinberg, the CEO of Zeta Global, stated, "Based on our data cloud, we're forecasting that this Super Bowl will set a new record for viewership. We observed a collective 7% rise in NFL ratings on the day after Taylor Swift attended her first game."
A recent study indicated that Taylor Swift's television appearances during games amount to less than a minute. However, even this brief presence has a compelling effect on viewership, leading people to tune in. In fact, her influence has extended to Super Bowl commercials, as multiple beauty companies have purchased ad space in anticipation of Swifties watching the game.
It's worth noting that not everyone welcomes Taylor Swift's presence in the NFL, with some accusing the pop star of disrupting the essence of football. Nonetheless, it seems that her impact is impossible to ignore, as even those with reservations about her involvement are still drawn to watch.
